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Belif combines herbal ingredients and Korean skincare in their line of products. Their products are free of synthetic fragrances and dyes and don’t contain mineral oils or animal products. While they may not use animal ingredients in their products, they are expanding to the Chinese market. Is Belif still cruelty free?
Is Belif Cruelty Free?
Honestly, Belif has always been a grey area brand for me personally. They’re found on a couple lists as cruelty free but I’ve never seen anything directly from the company. I reached out to them a little over a year ago and never received a response.
Thanks to GlamByJojoSparkles from Instagram, I found the below response Belif gave a commenter asking about their cruelty free status:
The comment reads:
We recently expanded our market to China where all imported products are required by law to be tested on animals (this is different from testing during and for the purposes of product development). The testing is done by an institution in China designed by the Chineses government.
There’s just so much wrong with their statement it’s almost laughable.
First, we have this:
“…this is different from testing during and for the purposes of product development.”
Mmkay, so SOME animal testing and cruelty is okay depending on which part of the process it occurs in?
Next, we have this gem, which is one of my favorite excuses:
“The testing is done by an institution in China designed by the Chinese government.”
Nah. Brands are fully aware that selling in the Chinese market involves animal testing. Just because Belif isn’t PERSONALLY conducting animal tests doesn’t mean they didn’t PERSONALLY agree to let animal testing happen on their behalf.
So, no. Belif is not cruelty free. This is another case of choosing profit over ethics. I reached out to them after I saw the comment on Instagram but haven’t heard back yet. I’ll update this post with more information if I get a response.
No worries! We’ve got a bunch of great all-natural skincare brands in the cruelty free realm.
Andalou Naturals is one of my current favorite brands. They’re Leaping Bunny certified, gluten-free, and were also the first beauty brand to be non-GMO Project Verified. It’s super easy to tell which of their products are vegan-friendly since they clearly label all of their products.
I discovered DermaE skincare last year and I haven’t been disappointed in anything I’ve tried. If you’ve got dry or dehydrated skin, I can’t recommend their Hydrating line enough. The Hydrating Night Cream can work almost like an overnight mask – I wake up with visibly plumper skin when I use it.
DermaE was born in a health food store and they are committed to providing healthy, natural beauty options. They’re 100% VEGAN and PETA approved. You can also find DermaE in stores like Walgreens and Target!